STUDENT A's QUESTIONS (Do not show these to Student B.)
| (1) | What images spring to mind when you hear the word ‘marketing’? |
| (2) | Would you like to work in marketing? |
| (3) | What marketing tactics do you think are very successful? |
| (4) | What do you think of things like Christmas being marketed? |
| (5) | What do marketing executives do in their jobs? |
| (6) | How has the Internet changed marketing? |
| (7) | Is there too much hype in marketing? |
| (8) | What do you think of McDonalds’ marketing techniques aimed at attracting children? |
| (9) | How would you start marketing a product or idea you had? |
| (10) | What is your opinion of marketing in the era of globalization? |
STUDENT B's QUESTIONS (Do not show these to Student A.)
| (1) | What is marketing? |
| (2) | What’s the best marketing campaign you know of? |
| (3) | What’s the difference between marketing and advertising? |
| (4) | Do you think that McDonald's is a marketing machine for the entertainment industry that is disguised as a restaurant? |
| (5) | Are marketing executives good at selling us exactly what we don’t really need? |
| (6) | What do you think of the marketing strategies used in sports? |
| (7) | Do expensive brands use different types of marketing to cheaper products? |
| (8) | How do marketing techniques differ from country to country? |
| (9) | How much of marketing is lying? |
| (10) | Why are cigarette companies still so successful in their marketing? |
